Slow-fashion: post-pandemic fashion rediscovers itself as slow and sustainable
Slow fashion like slow food. Fashion looks to the post-pandemic world trying to redesign its priorities. No more clothes destined to die within a season, but garments that can be worn for longer.
The Covid-19 pandemic has changed (and is still changing) our way of thinking and acting. The fashion world is no exception. Major international brands and designers are questioning what the future of the fashion industry will be after the coronavirus. The watchword that seems to bring together ideas and sensibilities is slow fashion, that is, "slow fashion", as opposed to the fast fashion ideology, made up of garments that age rapidly, within a season. People, in fact, want clothes that they can wear for longer. Slow fashion, therefore, as a new way of imagining the relationship with style. No more compulsive buying of garments destined to be worn only once or to remain for months in the closet, but a considered choice of clothes that will last over time. A diktat that translates into higher product quality and the adoption of more sustainable consumption habits, also for society and the environment.
The advent of Covid-19, therefore, seems to have only accelerated a trend already underway in the world of international fashion. This is also testified by the so-called Fashion Pact, presented during the G7 summit in Biarritz in August 2019, thus before the start of the pandemic. It is a document signed by more than 200 fashion players, including major brands and suppliers, which announces the guidelines for the new course of global fashion. The commitments enunciated insist above all on the themes of ecology and sustainability. The glittering world of fashion, therefore, seems determined to rethink itself in a radical way, to meet the challenges of the future and play its part in building a new world.